The Obama campaign's moronic "D-Punjab" memo isn't a very interesting issue, but it prompts Karen Tumulty to bring up one with a bit more meat:
The answer to this is, campaigns should not be allowed to distribute things on a NOT FOR ATTRIBUTION basis. Both NOT FOR ATTRIBUTION and OFF THE RECORD (and their cousins, BACKGROUND and DEEP BACKGROUND) are understandings that are agreed to mutually by a source and a reporter. What I've noticed about this cycle is that campaigns (and not just Obama's) are falling into a bad and sloppy habit of sending out mass hit pieces by e-mail and demanding anonymity. As far as I am concerned, unless I have agreed in advance to accept a specific piece of material from a source on a limited or not for attribution basis, these unilateral declarations of anonymity mean nothing.
I agree. What's more, all it takes to put a stop to this kind of thing is a little media solidarity. Nobody really wants to be the first reporter to burn a unilateral declaration of anonymity out of fear of being taken off distribution lists, thus giving the competition a leg up. All it would take, however, is for a smallish critical mass of journalists to stop respecting unilateral declarations and the whole practice would fall apart. So, for the record, I concur; unless I agree in advance not to identify the source of something (for which I would expect something approaching a good reason), then the truth will be told.


Unfortunately, the media is so lazy that they've grown accustomed to having other campaigns write their stories for them. So this won't change.
Posted by AP | June 19, 2007 7:51 AM