To pimp the company's product for a bit, not only did I like Corby Kummer's online video about knives from last month, but I like this month's edition -- about grilled sardines and other oily fish -- even more. I like the gross canned sardines, too, but, obviously, this is a superior fish when cooked properly.
There's been a lot of hype about YouTube over the past twelve months, but I think the real digital revolution is likely to be things a little bit more like this: Medium-sized organizations capable of mustering a bit more quality in terms of production values moving in on the terrain of television.


"I like the gross canned sardines"
Humble tinned sardines packed in olive oil are indeed yummy, as is humble tinned tuna packed in olive oil.
It's the inferior oil used in many canned fish products that leads to bad perceptions.
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Tangentially, I once went to a tapas bar in Barcelona that only served tinned items. Yummy place.
Posted by Petey | July 20, 2007 3:39 PM