« Zoning Ourselves to Death | Main | I Had Forgotten »

Profit Motive

09 Oct 2007 04:28 pm

I wouldn't be nearly so quick as Ezra to blame the lamentable state of television news coverage to the dread profit motive. The truth of the matter is that the cable news audience, after enjoying strong growth as Fox News broke onto the scene, is in the dolldrums. Here's the daytime viewership figures -- the period dominated by the fake events Atrios was complaining about:

cable-B-aud.jpg

Given that the country adds over two million people a year to its population, the fact that the audience seems to have stalled for years at around 1.5 million hardly suggests a wildly successful programming model. Indeed, it seems to me that in some ways the worst damage financial pressures have done to journalism is to let so many people get off the hook by using it as an excuse. It's considered sacrilege in the business to suggest that low quality might be a cause of declining circulation for newspapers or audience for network news broadcasts. Instead, we're supposed to believe that it's the reverse -- problems are all caused by cutbacks which, in turn, are caused by the audience's stubborn unwillingness to cooperate and subscribe.

I don't really buy it. CNN got its audience in the first place because a 24 hour cable news network was a good idea. Fox got its audience because it, too, had a good idea -- a cable network full of conservative political commentary. Then MSNBC and CNN seemed to both hit upon the very bad idea that the market wanted more networks full of conservative political commentary and gave us Glenn Beck, etc. There's an obvious alternative possibility.

Share This

Comments (16)

There's an obvious alternative possibility.

Yup. A channel with left-wingers like Keith Olbermann and Chris Matthews.

Ooops!

Hey Matt, can you talk about the students raging against the machine in Tehran? Andrew already has, and I think the more coverage we get of this, especially on an anti-Iran-war blog like yours, would be good for America.

Or just maybe, the internet is a much better source for inteligent news and commentary.

If you're interested in the history of all this, a suggestion to go way back and look for Ted Turner rants on the change from news to commentary.

1.5 million is what Cartoon Network gets. At mindnight on Saturdays.

Sorry to change the subject and this may be old news, but you were in my local rag's op/ed page calling for the Clintons to disclose all of their nonprofit financial ties. While this may be an admirable sentiment, only a complete ass who is not determined to prevent Mr Giuliani's surgical tactical nuke strikes on Syria is going to single out Clinton for crap that applies to all of them. Don't be a smartass. You're not helping.

Sorry to change the subject and this may be old news, but you were in my local rag's op/ed page today calling for the Clintons to disclose all of their nonprofit financial ties. While this may be an admirable sentiment, only a complete ass who is not determined to prevent Mr Giuliani's surgical tactical nuke strikes on Syria is going to single out Clinton for crap that applies to all of them. Don't be a smartass. You're not helping.

Three reasons why "good" TV news isn't thriving:

1) The economics of "good" TV are complicated by the large fraction of the potential audience who don't want to have to maintain focused attention for an extended period -- say, more than 5 minutes. The audience is much larger for snippets. See also: Daily Show/Colbert.

2) Producing 5 minutes of compelling video is much, much harder and more expensive than producing a compelling article that will take 5 minutes to read.

3) The default talking-head approach to TV news will always be hamstrung by how much longer it takes to listen to a given passage than to read it.

I suspect that large corporations, like Time-Warner, face two related problems.

1.) Talented management, which can create new, successful programs and programming concepts is a scarce commodity, which wants large rewards, and can only be properly motivated by large, risky rewards married to power -- a combination large bureaucratic corporations instinctively avoid for a mix of powerful reasons.

2.) Top management probably thinks it has better opportunities in the long-run in other areas, and so applies its scarce talent and management focus in those areas. CNN.com and related ventures probably get a lot more attention, because it easier for less-talented, more-powerful top management to imagine how the people-of-limited-capability, whom they are able to hire at the pay scales they offer, could make something work.

I posted this comment with Atrios as well.

It is an example of a sub-optimal equilibrium. It is much like the problem with the ice cream stands on the beach - why do all the competitors get crowded together in the middle? For any single news channel, it is not in their interest to buck the tide and go serious instead of sensational at any one time - they lose viewers to the more sensational. However, overall, the viewing public would like a different equilibrium with more serious news. This would probably also generate more interest in the news, and thus a bigger pie for the news organizations to split up. That equilibrium is always in danger of collapse, though, and can only be maintained by social pressure - i.e. a newsroom/public idea of what is "proper" news. If Fox News can successfully break down these norms, CNN will be forced to react even if it appears that they are getting worse off.

So it would be pareto superior to produce better news, but the breakdown of enforcement mechanisms leads to a pareto inferior outcome. Similar to the prisoner's dilemma with/without an enforcer.

I guess we're all supposed to be ignoring Al's nonsense at this point, but I've got to respond. Al, you've got us with Olberman. He actually does generally take a pretty strong liberal perspective, though I certainly don't agree with him on all issues.

But the fact that you think the simpering, Bush and Guiliani worshiping Chris Matthews is a liberal says more about you than it does about him.

In addition to what Rob Mac said, MSNBC also cancelled Donahue, their highest-rated host, because he was too anti-war. An internal memo complained that while on all the channels people were waving the flag against the Iraq War, he was questioning it publicly.

On the broader subject of the piss poor media coverage of politics in general, I *highly* recommend this 1996 article by your illustrious Atlantic colleague James Fallows. I chanced upon it recently and was surprised at how current it seemed.

"Then MSNBC and CNN seemed to both hit upon the very bad idea that the market wanted more networks full of conservative political commentary and gave us Glenn Beck, etc. "

You fail to realize something of importance. Identifying a segment of people who take Glenn Beck seriously is of enormous value to advertisers. Reaching tens of millions of random viewers is not nearly as valuable as reaching a few hundred thousand gullible half-wits who can afford to pay for cable TV.

Njorl made my day with:

"You fail to realize something of importance. Identifying a segment of people who take Glenn Beck seriously is of enormous value to advertisers. Reaching tens of millions of random viewers is not nearly as valuable as reaching a few hundred thousand gullible half-wits who can afford to pay for cable TV."

If there is any data to support this intuitively appealing view, I'd love to see it.

Out of curiosity, what software did you use to generate that graph?


Comments closed October 23, 2007.

Copyright © 2008 by The Atlantic Monthly Group. All rights reserved.