« The True Path | Main | More Autism »

Footprint

22 Apr 2008 01:42 pm

I really worry sometimes about things like The New York Times Magazine giving advice on how to reduce your carbon footprint. Not only are these kind of "personal virtue" efforts insufficient to tackling the challenge of global warming, I think talking about them too much is actually counterproductive. The calculations involved in figuring out the aggregate carbon impact of this or that are just far too difficult for anyone to carry out. What's more, it's generally not going to be possible for a single person through his or her own exertions to really bring about dramatic cuts, and the last thing you need is people sitting around thinking "I drive a Prius, I've done my part" and then not voting the right way or otherwise being disengaged from the political process.

Beyond all that, the market in trendy "green" products has certain counterproductive effects -- it creates a profitable niche market in expensive green-branded goods that most people can't afford and lowers the price of carbon-intensive goods. But in a fundamental sense, the only way to make a green economy work is to make carbon-intensive goods expensive not render them stigmatized and uncool, which should, in tandem, help spur the development of more sustainable alternatives for a not-particularly-cool-or-trendy mass market.

Share This

Comments (40)

atrulyinconvenienttruth.org

According to a new report published by the United Nations Food and Agriculture Organization, the livestock sector generates more greenhouse gas emissions as measured in CO2 equivalent – 18 percent – than transport. It is also a major source of land and water degradation.

Says Henning Steinfeld, Chief of FAO’s Livestock Information and Policy Branch and senior author of the report: “Livestock are one of the most significant contributors to today’s most serious environmental problems. Urgent action is required to remedy the situation.”

This conclusion is backed up by research at the University of Chicago. As reported by ABC News:

Eshel and Martin collected that data from a wide range of sources, and they examined the amount of fossil-fuel energy -- and thus the level of production of greenhouse gases -- required for five different diets. The vegetarian diet turned out to be the most energy efficient, followed by poultry, and what they call the "mean American diet," which consists of a little bit of everything.

There was a surprising tie for last place. In terms of energy required for harvesting and processing, fish and red meat ended up in a "virtual tie," but that's just in terms of energy consumed. When you toss in all those other factors, such as bovine flatulence and gas released by manure, red meat comes in dead last. Fish remains in fourth place, some distance behind poultry and the mean American diet, chiefly because the type of fish preferred by Americans requires a lot of energy to catch.

Can changing your diet really have much of an impact?

"It is comparable to the difference between driving an SUV and driving a reasonable sedan," said Eshel, who drives a Honda Civic, and only when he has to....

When they looked at only carbon dioxide emissions associated directly with energy consumption, they came up with the vegetarian diet far less damaging to the planet than the others.

Well, it took about fifteen years, but Dunkin Donuts and Starbucks have gotten into the latte business, and run ads waging class warfare against Starbucks. Presumably in another decade or so marketeers will realize there's a demand for low-energy products, but people don't want to feel like effite volvo-drivers when they do so.

Yes! Thank you so much for saying this. I really don't get the trend toward calculating your footprint. It smacks of a environmental calorie counting program: deficient on overall nutrition but makes you look good. The big picture is we will not be able to translate our current culture into an environmentally sustainable version. It will have to be re-imagined thoroughly.

I generally agree with you here, but how does a market for trendy green products LOWER the price of carbon-intensive goods?

I generally agree with you here, but how does a market for trendy green products LOWER the price of carbon-intensive goods?

Well said; well argued. As usual.

I hate the message that I should save the environment by shopping more. And it does smack of "I'm so wealthy I can offset my carbon," whereas living in a small house with the heat turned low, no AC, and a lot of reusing is still "being cheap."

I do think 100% carbon cap and trade is the way to go--make the more carbon-intensive more expensive.

Jamie, I assume it's by reducing demand.

Off topic, but I once again prayed fervently last night that Hillary Monster have a massive and immediately fatal stroke. The prayer hasn't been answered yet, but here's hoping.

I've started using a wooden bat when I go out clubbing baby seals. It has a much lower carbon footprint than those aluminum bats I used to use.

What's funny is that you mention one person not being able to have a dramatic effect on global warming and the importance of a single person voting in an election in the same sentence. I can't think of a single less dramatic impact than a single vote in an election.

the last thing you need is people sitting around thinking "I drive a Prius, I've done my part"

Does anyone actually think that?

In the absence of any evidence that they do, I think that individual action to ameliorate large-scale problems is a positive development.

If I donate $100 to Oxfam it won't solve anything, but it's something. And it beats, say, buying 7/8 of a barrel of oil.

LarryM: Fuck Off.

On topic, the problem with carbon taxes are the same problems that come up trying to count your carbon impact. How does the US tax the carbon impact of increased farming in Brazil?

What we really need is high carbon corn. We need to make some corn that pulls more CO2 out of the air than normal corn and then plant that to make our ethanol.

Focusing on "personal piety" (like the no-impact man) is really counterproductive. When you focus on talking about what individuals can do it sounds like nagging, and for a lot of people it also requires sacrifices that aren't feasible (people that don't live in cities really can't bike or take public transit) or worse, makes it sound like the cure is too much worse than the disease. Further, it makes it harder to really fix things how they must be fixed: by lawmakers.

"Beyond all that, the market in trendy "green" products has certain counterproductive effects -- it creates a profitable niche market in expensive green-branded goods that most people can't afford and lowers the price of carbon-intensive goods. But in a fundamental sense, the only way to make a green economy work is to make carbon-intensive goods expensive not render them stigmatized and uncool, which should, in tandem, help spur the development of more sustainable alternatives for a not-particularly-cool-or-trendy mass market."

It also reinforces the meme that doing stuff that's good for the environment is just an expensive fad embraced by liberal yuppies who shop at Whole Foods and thus can afford to look their noses down at others. This translates to the idea that policies that reduce our carbon output will be so expensive that we'll all suffer massively for it.

What's funny is that you mention one person not being able to have a dramatic effect on global warming and the importance of a single person voting in an election in the same sentence. I can't think of a single less dramatic impact than a single vote in an election.

It's not all that funny. In an election, all you have to do is spend about an hour to cast your vote. Matt Yglesias, Political Junkie is more than willing to do that. But to actually change his lifestyle to make it better for the environment? Heaven forfend! All of this is helped by the fact that Yglesias is massively ignorant about environmental policy, and has made no real attempt to educate himself beyond superficial elements of certain policies that have been accepted into the Democratic mainstream.

oh, poor matt! the maths are too hard. if only there was a policy solution he could advocate. oh, but wait! there is! he'll advocate the policy solution an absolve the individual b/c their actions aren't dramatic.

nice attempt at earth day contrainism.

now, prove your claims in that post. I dare you.

Case in point: Lauren Bush on her eco-consientious jet-setting lifestyle.

It doesn't matter that she's one of the Bush clan. the $1,095 sandals followed by the tick-off list of products tell you that Little Miss Offsetter's Diary is squarely in the domain of Pierre Bourdieu and Thorstein Veblen.

It's a reasonable rule of thumb to assume that if you buy anything (including a Prius) your net carbon emissions will increase. Reducing carbon output is more a story of people not doing things than it is a story of buying things Toyota or Wal*Mart to do more things at a slightly less carbon intensive rate.

I don't know of anyone who would buy a Prius and then check out on the whole environmental political debate. That sounds like nonsense to me.

While the large point Matt makes is correct--that societal/government action is the only way to actually make a significant impact on global warming and other environmental issues--the decisions that individuals make do matter.

No, you don't have to pay $12 for a pint of organic strawberries at Whole Foods. Far better, in fact, to just go without strawberries because the non-organic ones will probably kill you from pesticide exposure and the organic ones might actually have a higher carbon footprint from long-distance shipping. Every purchasing decision you make doesn't have to be perfect. But you can have a huge impact on the amount of carbon you generate by taking a few simple steps:

* insulate your house
* don't run your air conditioner until it actually gets hot and then set the thermostat at a reasonable temperature. Same for your heater. And, for god's sake, open your windows from time to time.
* recycle
* avoid plastic packaging
* don't drive a gas-hogging car
* don't buy a lot of crap you don't need

And if you really want to make an even bigger impact, here are two bigger steps that are much more do-able than you probably believe:

* set up a clothesline and dry your clothes in the sun/wind. (After your HVAC, your dryer is the biggest energy user in your home.)
* stop eating meat!

Most of all, don't think that you have to perfectly embrace every energy saving gesture you hear Leonardo di Caprio promoting on Oprah to make a difference. Sure, these steps will probably only drop your footprint to that of the average Frenchman, but that's at least a step forward.

If I donate $100 to Oxfam it won't solve anything, but it's something. And it beats, say, buying 7/8 of a barrel of oil.

But remember, Yglesias is opposed to personal charity, too. Remember when he said that instead of spending billions of dollars to save children from malaria in Africa, Bill Gates should spend that money on electing some Democrat who would then adopt a centrist foreign policy? Now, which impulse is more likely to actually benefit a sick child in Africa, and which impulse is more likely to benefit a career Washington pundit?

I've heard the "Prius is eco-friendly" b.s. before. Driving is bad for the environment any which way you slice it. Perhaps a Prius is less bad than a Tundra. That doesn't make it "good". See South Park.

people that don't live in cities really can't bike or take public transit

This is true. It raises the question of just how practical or sustainable it is to live in places that are not cities. Now, I like small towns and I know some folks enjoy the suburbs, but how many resources should we waste propping that sort of lifestyle up? Eventually employment attrition will do for rural communities that have expended their usefulness, but I worry that suburban footdraggers in sprawl cities will exert enough influence to keep any real reform off the table. Michael Pollan's column in the NYT Magazine on Sunday highlights how difficult it is to re-set thinking about lifestyles in terms of personally growing food. I have a sneaking suspicion that personal automobiles and they lifestyles they permit are ideas so deeply ingrained in much of the public imagination that adopting a more sensible course will seem too counter intuitive to digest.

Matthew, did you read the Michael Pollan essay in that issue? (It's here.) He addresses exactly this issue with great subtlety.

What's more, it's generally not going to be possible for a single person through his or her own exertions to really bring about dramatic cuts, and the last thing you need is people sitting around thinking "I drive a Prius, I've done my part" and then not voting the right way or otherwise being disengaged from the political process.

I suspect such people will think "I've done my part, now all the rest of you jerks do your part!". Think how McCain's service record gives him extra cred in calling for additional military sacrifice.

Michael Pollan put it pretty in the same issue

If you do bother, you will set an example for other people. If enough other people bother, each one influencing yet another in a chain reaction of behavioral change, markets for all manner of green products and alternative technologies will prosper and expand. (Just look at the market for hybrid cars.) Consciousness will be raised, perhaps even changed: new moral imperatives and new taboos might take root in the culture. Driving an S.U.V. or eating a 24-ounce steak or illuminating your McMansion like an airport runway at night might come to be regarded as outrages to human conscience. Not having things might become cooler than having them. And those who did change the way they live would acquire the moral standing to demand changes in behavior from others — from other people, other corporations, even other countries.

I think Larry Lessig made some similar comments about carbon in his "alpha lecture" on corruption. (@58:00 or so at http://lessig.org/blog/2007/10/corruption_lecture_alpha_versi_1.html )

Sorry, but there's no way that not eating a 24-oz steak is going to become cooler than eating a 24-oz steak.

On the good side, as Pollan argues, it at least does something and can build a base for political action. On the bad side, it can shift the debate to inconsequential gains, give the illusion that political change doesn't matter, focus on personal virtue as if it were all about changing humanity, and alienate a potential constituency for environmentalism that doesn't want to poison the earth for their children but who can be persuaded environmentalists are tree huggers. I don't want to make ending the policy of preemptive war hinge on waiting for humanity to turn away from violence and aggression either!

There's something to be said for both sides, but two other points jump out at my not as readily within Pollan's grasp. First, the issue's featured changes often hinge on a wealthy lifestyle, and it's no coincidence that the magazine's prime ad base is for products to the rich. Second, they tend to give the impression that city life is less green (what, no patch to grow all your own food and no clotheslines to dry your clothes) unless the skyscraper, like one shown, is covered with plans. In reality, cities have far less environmental footprint per person, because individual units cost less to heat, because public transportation and sidewalks are favored, and because green building really is possible by other means. Heck, I could replace every lightbulb in a one-bedroom apartment in all of five minutes.

MY - Not only are these kind of "personal virtue" efforts insufficient to tackling the challenge of global warming, I think talking about them too much is actually counterproductive.

Great point.
And many "personal virtue" things are green brainwashing of children and susceptable adults to embrace largely symbolic or counterproductive acts. Washing your recyclable "supermarket bags" using electricity from the coal or nat gas fired plant uses more hydrocarbons than 150 plastic supermarket bags weighing less than 2 ounces which get burned anyways in most areas in trash to energy plants rather than try to "recycle" plastics of 100 different chemical formulations.

Conserving means nothing if green-conscious "virtuous conservers" with their prestigious Prius and solar panels support Open Borders and and "refugee" demanding admission. As the US is slated to add 138 million people mostly descended from immigrants in overpopulated countries and the efforts of 9 PC "conservors" allows for the energy demand burden of just one new Juan or Abdullah crossing the Border...

Some schemes actually cost more. Paper recycling uses more hydrocarbons in the recycling and processes, and generates more CO2 than raising virgin carbon-fixing trees, where processing is almost all done with waste tree biomass energy and the product is either carbon-sequestered in landfills or burned in carbon-neutral biomass fired electricity plants. It also causes more water pollution from chemicals in the paper and ink washed out.

Any environmentalist who supports global population explosion and "the human right" of high-rate breeders to migrate to countries that have controlled their population size but for immigration ain't no environmentalists.
Any environmentalist that believes unicorn poop and solar and wind will supply "all our energy needs" so it is still cool to mindlessly oppose nuclear and any new domestic hydrocarbon source? So we pay out to Muslim Fundies our saved wealth at 150 bucks a barrel for their stuff? That environmentalist ain't much of a Thinker.

*Limit population growth. You cannot use less when you are doubling users every 40 years globally. The US cannot use less hydrocarbons than than in 1980 Kyoto target if we go from 260 million to 600 million by 2080. It negates all conservation effort.

*The one reliable CO2-free energy source now that most dam sites are exploited is nuclear. The other "exciting alternate energy" stuff is unreliable, unstorable, unable to ramp up or down on demand - and only available in low quantity.

Also, too bad as of right now there isn't a scintilla of evidence whatsoever that can be called empirical, or even approaching empirical, which is the best one can do with a computer model, that varying one's carbon footprint has any effect on global temperatures. So all of this might very well end up being the equivalent of self flagellation.

Chris Ford: Why the fuck can't immigrants rights people and environmentalists get along? Seriously, cut it out. There's a way to have rational discussion without demonizing people from the two-thirds world.

I'm drawing from too many things to quote, but this argument is really an eco version of feminism's "the personal is political" vs. the "political is personal." And most reasonable people agree that it is a stupid argument because both sides are, to some degree, right.

I think that what Matt is overlooking is that if people don't care about the impact of their own lifestyle, they'll be very resistant to the meta changes that he rightly believes can make a meaningful difference. Matt seems to (naively?) believe that if Democrats get in power then we can have carbon based pricing on everything and it'll all be good. But carbon based pricing is going to be massively unpopular. When's the last time the Democrats really took a stand on an important issue?

Outside of that, there is also the issue of personal responsibility in a collective society. If you are a person who understands how bad meat is for the environment/workers/animals but still eats meat, you are being a shitty citizen. You can try and complicate it, but it really does boil down to that.

The point about "consuming for the environment!" is also tricky, but again, it's tricky because both sides are right. Consuming more/the same amout of "green" products to make yourself feel better is dumb and counter-productive. But consuming better and still necessary green products and promoting those types of businesses is not dumb and is in fact what consumer change is all about.

"But in a fundamental sense, the only way to make a green economy work is to make carbon-intensive goods expensive not render them stigmatized and uncool, which should, in tandem, help spur the development of more sustainable alternatives for a not-particularly-cool-or-trendy mass market."

Excellent point, at least to those of us who really want things to change, as opposed to those who just want to make "feel good about ourselves" gestures.


How can they? Why should they? Their goals are different and contradictory. From the environmentalist's perspective, the net effect of immigration to developed countries is to dramatically increase consumption. Let us be honest, too, and recognize that, whatever self-congratulatory folderol about freedom Americans want to believe, for the overwhelming majority of immigrants, increasing their consumption is precisely why they pull up stakes for America or the EU.

On the other hand, from the perspective of the so-called two-thirds world of would-be migrants, environmentalism looks like the rich telling the poor to stay poor for the sake of their aesthetics and convenience.

I don't mean this as pure ad hominenem, but this post is lame -- and exemplifies what I'd call the nerd style in modern political commentary.

As in, get me the accurate datas, don't make me feel uncool!

Really now, why can't we do both? Market-based AND Social-pressure/virtue based efforts to do better eco-wise?

your trendy/stigmatized argument as affecting prices misses the point as well. We should be TAXing carbon-intensive products to make them expensive, AND making them uncool. Kind of like cigarettes.

How else are we going to make them expensive, as long as their is cheap energy? Why would making these products uncool lower the price? (except for your lame idea, which I assume is that as demand grows for green, demand is reduced for their substitute carbon products, thus driving down the price. Data?)

Rob Mac +1 This is not a zero sum game, and every little bit helps.

I can't stand idiotic statements like: "I've heard the "Prius is eco-friendly" b.s. before. Driving is bad for the environment any which way you slice it. Perhaps a Prius is less bad than a Tundra. That doesn't make it "good". See South Park."

What's wrong with less bad? Unless you're not gonna drive at all, then getting 55 mpg is a whole lot better than 20. WTF?

Matt's point is entirely correct but was sketching it with slightly facetious examples as usual. There is no point in guilt tripping people into making vain, pious gestures that get us nowhere, have them get discouraged by the fruitlessness of it all and then fail to take the action that really matters--demanding political change so that we can take collective action--that is the only way out.

Okay, I speculated in my last comment, but I'm seconding what Jamie says here:
"but how does a market for trendy green products LOWER the price of carbon-intensive goods?"

Matt snuck this in as some sort of CW, but the argument is really non-obvious, and Matt really has the burden of explaining what the hell he's talking about.

anyone?

John Haber,

alienate a potential constituency for environmentalism that doesn't want to poison the earth for their children but who can be persuaded environmentalists are tree huggers.

I actually agree with most of what you said, and this line I've quoted is true of the magazine issue as a whole, but I think Pollan's rhetoric specifically could appeal to agrarian and cultural conservatives. There's "hippie green" and there's "farmer green", and while Pollan isn't all the way towards the latter, it's a start. Maybe focusing on personal conservation, local food and community, and green jobs might convince people not only that global warming is important, but they still have a place (and a job!) in the green world.

And then we get our carbon tax.

Re: set up a clothesline and dry your clothes in the sun/wind.

You really need a yard for that-- though I agree it should be done if you do have a yard. Still, what's the trade-off between using a dryer and living in an apartment near public transportation, and living in the suburbs with a big yard with a clothesline and having to drive everywhere?

Re: Driving is bad for the environment any which way you slice it.

Breathing is bad for the environment since we exhale CO2. Nevertheless, it's necessary. And for most people so is driving. This absolutism reminds me of the Religious Right which also refuses to see shades of gray. We should all drive less insofar as possible (and the price of gas is certainly forcing this issue already) and we should all consider lower impact autos-- but for most of us that's all we can do.

Re: but I worry that suburban footdraggers in sprawl cities will exert enough influence to keep any real reform off the table. Michael Pollan's column in the NYT Magazine on Sunday highlights how difficult it is to re-set thinking about lifestyles in terms of personally growing food.

I love gardening and will always need a little space for veggies, herbs and flowers. But it's a hugely inefficient and expensive way to get your food (though the freshness makes it worth it as a treat).

Re: Why the fuck can't immigrants rights people and environmentalists get along? Seriously, cut it out.

Chris Ford thinks that immigrants don't exist until they cross our border. Or maybe that the sun rises in the Atlantic, sets in the Pacific and the Rio Grande is the River Styx. He just can't wrap his mind around the fact that people in other countries are already contributing to global warming where they are, and crossing our border really doesn't change that at all.

I say nonsense, Matt. Considering your carbon footprint is better than not considering your carbon footprint. The rationale that no sufficient change comes from the individual level is silly. No sufficient change comes from any level.

It will take a concert of efforts to change nature of our beast. I'd rather have a hundred snobs who felt superior in their Prius' than a hundred others in their F950's who just couldn't be bothered.

You should present your argument to the people of Europe in the form of a PSA. Tell them to free themselves from the constraints of personal responsibility.

"Stop separating brown glass from green glass. Stop it with the mulch piles. Your just an individual! You don't make a difference!"

I say nonsense, Matt. Considering your carbon footprint is better than not considering your carbon footprint. The rationale that no sufficient change comes from the individual level is silly. No sufficient change comes from any level.

It will take a concert of efforts to change nature of our beast. I'd rather have a hundred snobs who felt superior in their Prius' than a hundred others in their F950's who just couldn't be bothered.

You should present your argument to the people of Europe in the form of a PSA. Tell them to free themselves from the constraints of personal responsibility.

"Stop separating brown glass from green glass. Stop it with the mulch piles. Your just an individual! You don't make a difference!"

I swear that double post was server-side error.

But a more PSA from me: You don't need a yard to air dry your yard. Clothes dryers are by and large an American thing.

Right now my laundry is hanging outside on a wire strung above my West facing window. Dries the clothes, and blocks the evening sun. Just hang your clothes, they'll dry.


Comments closed May 06, 2008.

Copyright © 2007 by The Atlantic Monthly Group. All rights reserved.