« Better McCain on Climate Analysis | Main | Where's The Skill Upgrades » "Again & Again"12 May 2008 01:11 pm Neat video for "Again & Again" by The Bird and the Bee: GFR wisely asks "Viral Mac marketing campaign or sincere music video effort?" Of course why choose -- in context, the best way to make the marketing effort succeed would be to sincerely try to make a good video. Comments (13)
I don't know, although it involves a good amount of creative effort, when you account for the fact that it looks cooler by being sped up considerably the only thing thats sort of makes me interested is the strange program at 2:07 and the different wallpapers for different desktop make the mac look interesting. Although I might be a bit biased as I use Ubuntu Linux at home. 
This has to be a parody of hipsterness, doesn't it? I mean, a twee song accompanied by a Mac-branded video?
What Andrew said. Besides, if they actually wanted to, y'know, sell Macs, they wouldn't make the Dock so prominent. (see link on name)
If that desktop wasn't obviously Leopard, I'd swear that video was from 1999: tropicalia-inflected trip-hop music, cutesy desktop-cyberness, etc.
LOVE the Bird and the Bee. I highly suggest two tracks: "F**king Boyfriend" and their BEAUTIFUL take on "How Deep Is Your Love." Go to iTunes and give them a listen.
I saw Bird and the Bee when they opened for Rilo Kiley last year and enjoyed them very much. Picked up their LP and thought the studio stuff wasn't as good. Video is interesting. Oh, and the "strange program" at 2:05ish is Dashboard.
I saw them in Chicago last January and they said "La La La" had been used in an Apple commercial that was debuted at some conference, but then never aired. Also, they were totally awesome.
It seems to me that the use of the mac here may be sincere. I doubt apple really has to instigate this kind of thing, any more than Hennessy or Cristal or Cadillac (thinking escalades here) needs to pay people in the hip-hop community to place them in their songs and videos. It may very well be that Mac's pulled off the kind of marketing miracle here where the mac brand is associated more with the identity of the consumer than the product itself. Thus the mac is included as a hipster cultural signifier. The hipster does not mean to advertise mac any more than he does pabst blue ribbon, or... I don't know, trucker hats? (Excuse the fact that I am lame and out of touch). It's not an advertisement, it's an expression of self, that just happens to serve as an advertisement. A happy accident for apple.
Corrs manager John Huges discovery: Tara Blaise - Breathe Tara Blaise - Every Time We Say Goodbye - Live at the Hammersmith Apollo with Corrs guitarist Anto Drennan Tara Blaise - the Three Degrees acoustic - Live in Spain with Anto Drennan
The young people don't listen to Vampire Weekend anymore? What happened to old school bands like The Bravery and Franz Ferdinand -- do they tour Indian casinos now? Who can keep up these days?
Man, they even manage to make the Office Assistant useful.
My GOD, what an awful song!
Comments closed May 26, 2008. |
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Heads in the Sand
It's a great video, but the song's still kinda...there.
It's like listening to Astrud Gilberto forty years ago, only without that certain something in Astrud's voice that made you want to keep listening, even if the tune and the lyrics were less than brilliant.
Posted by low-tech cyclist | May 12, 2008 1:36 PM