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Fake Fame

24 May 2008 11:17 am

Much of Emily Gould's article about her life as a professional blogger doesn't seem similar at all to my life, but her description of the odd phenomenon of quasi-fame that comes from being a blogger has some resonance with me:

I started seeing a therapist again, and we talked about my feelings of being inordinately scrutinized. “It’s important to remember that you’re not a celebrity,” she told me. How could I tell her, without coming off as having delusions of grandeur, that, in a way, I was? I obviously wasn’t “famous” in the way that a movie star or even a local newscaster or politician is famous — I didn’t go to red-carpet parties or ride around in limos, and my parents’ friends still had no idea what I was talking about when I described my job — but I had begun to have occasional run-ins with strangers who knew what I did for a living and felt completely comfortable walking up to me on the street and talking about it. The Monday after my disastrous CNN appearance, as I stood in line at Balthazar’s coffee bar, a middle-aged man in a suit told me to keep my chin up. “Emily, don’t quit Gawker!” a young guy shouted at me from his bicycle as I walked down the street one day. If someone stared at me on the subway, there was no way to tell whether they were admiring my outfit or looking at the stain on my sweater or whether they, you know, Knew Who I Was.

It's a pretty weird phenomenon, though since I've been doing this blog for over six years now (over 22+ percent of my life!) I've gotten used to it. People sometimes come up to me in bars, Metro stations, etc. and introduce themselves as if I were a real celebrity which is always flattering but then again it makes me worry that I'm somehow not living up to the blog persona or something.

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Comments (36)

Matt doesn't even believe what he's saying here. When he's really committed to a block quote, he doesn't settle for just quoting it once.

Yeah, where are the E! True hollywood stories of bloggers dealing with their heroin addictions and checking into rehab in Malibu?

People on the street admit to reading that bottom-feeding sewer of sadness?

Do you know what Petey looks like? I'd think you'd want to see him coming.

then again it makes me worry that I'm somehow not living up to the blog persona or something.

Shaving was a good start.

Get back to us when strangers (amateur or professional) start taking your picture.

After appearing (and winning) on Win Ben Stein's Money, I got recognized while I was filling my car with gas.

I saw you on the street once but didn't say anything because I thought it would be weird. Nice blog.

I think the correct term for both you and Emily Gould is that you are niche/local celebrities. Like, among educated blog-reading white people who frequent the same parties, coffee shops, and subway stations of your respective DC wonkosphere/NY media worlds, you guys are medium-sized deals. Still, if you were, say, the late-night weekend weatherman on your local FOX affiliate, you would have to deal with a far greater amount of public recognition and attention.

Shaving off the beard may throw off some of the stalkers.

The 50 or 75 words you wrote in this post were more coherent and thoughtful than all 8,000 words of that awful, solipsistic POS. Does she think that just by Starting Words With Capital Letters, it somehow Imbues Them With Meaning?

The nice thing about fame like Emily Gould's is that most people don't know who the hell you are. You can go virtually anywhere and have people treat you like any other narcissistic tool.

Amazing, no ritual Petey denunciation of the Trust Fund Scumbag. Maybe shaving your bristles threw him off the scent....

People sometimes come up to me in bars, Metro stations, etc. and introduce themselves as if I were a real celebrity which is always flattering but then again it makes me worry that I'm somehow not living up to the blog persona or something.

Not to seem to nasty, but Matt, if this was really an issue for you (or Emily), would you (or she) even be describing your personal life (or, for that matter, posting pictures of yourself) on the blog at all? It would be fairly easy to make this blog entirely about politics (and basketball) without readers knowing anything about you.

To produce (and promote) publically-available content revealing one's personal life, and to then complain about being "inordinately scrutinized," is one of the more obnoxiously narcissistic poses of contemporary culture.

Matt,

so, what should I do if I see you in a public space and recognize you? What if a question or comment comes into my mind? How do you want your readers to treat you?

I never walk up to famous people I see on the street, including our local House rep who I use to see several times a year shopping at the same local store I shopped at occasionally and whose daughter I've interacted with superficially in grad school. Is not saying a thing a mistake?

In his defense, James, Matthew doesn't actually say anywhere in the post that it's "an issue" for him. He does say he "got used to it," but even there I think he just means "got over the initial weirdness," not "got over the arduous difficulty of it all, alas."

With Ms. Gould, of course, things seem rather more complicated.

In his defense, James, Matthew doesn't actually say anywhere in the post that it's "an issue" for him...With Ms. Gould, of course, things seem rather more complicated.

Yeah, you're right. I was trying to address both Emily Gould's annoying self-absorption and Matt's introspective bemusement in a single brief passage, and on re-examination it does seem like I tarred them both with the same brush.

My basic point remains: if one is concerned about one's privacy, one should not post the details of one's personal life in a public forum. It doesn't seem too hard to understand.

I found Gould's treatment of the Jimmy Kimmel pile-on to be moving. I wouldn't chose her former line of journalism, but her reaction made me have a lot of respect for her. I imagine someone in Matt's position is constantly vulnerable to being publicly sandbagged like that, and it's got to be very tough to deal with.

all i can say is, keep posting.

i thank my lucky stars i'm too lazy to organize a blog for myself as i do not infrequently find myself typing rants to post in comments somewhere that upon reflection - thank god for "preview"! - i realize, well intentioned though they may be, are not particularly well thought out.

to do what you do requires a strong nervous system and judicious posting or an ability to declare every single morning that yesterday never existed and none of the crap you posted in the past counts, this being a brand new day and all.

anyway, i'm going to shut up before i end up with my foot in my mouth.

Don't worry, I'll criticize something next time I see you in DC (been about a year since I was IN DC but oh well).

The things I do for others...

Matt, I've actually seen you around town, but didn't say anything because I wasn't sure how you'd take it. Next time I see you, I'll be sure to congratulate your blogging skills in person.

I have been hoping to see Matt on the street so I could intentionally mistake him for Josh Marshall.

What's worse, I've heard people try to calculate their sexual degrees of separation from Matthew Yglesias in my presence. I'm not sure what the answer they came up with was. Cheers!

"it makes me worry that I'm somehow not living up to the blog persona"

Tell me about it. When you shaved it was like Mary Pickford cutting her curls.

Admit it. Your celebrity comes entirely from your appearances on BloggingHeads.tv.

Which reminds me: When are you coming back?

I'm not remotely a celebrity, but I DJ'd for a few years and had a few 'major' gigs, enough for people to recognize me when I went to clubs around town (I once even got recognized at a club in Canada, hundreds of miles away, which was fucking bizarre). It was always flattering, but I'm a shy person by nature, so I never know how to react. Especially when people wanted autographs or pictures. The strangest thing about it is the asymmetric nature of it. You spend a lot of time in your life trying to get people interested in your life, but it's usually a kind of mutual thing.. one on one between two people, they talk about themselves, you talk about you, you know more about each other. It's weird running into someone who knows a lot about you, and what you do and what you're into, and who you know when you've never met this person in your life.

Matt, you are so not living up to your blogger image. If you could talk like you write, you'd be the greatest double-talk artist in history. Yogi Berra would be eclipsed in your shadow.

What makes it so great is that we know there is meaning there, but the omission of a key verb or the mis-spelling of a key adjective makes it all like some kind of new and challenging puzzle.

I think you could write a second book as a sort of autobiographical novel about what happened to you when you had to proofread your first book. O to have been a fly on the wall.........

What's worse, I've heard people try to calculate their sexual degrees of separation from Matthew Yglesias in my presence. I'm not sure what the answer they came up with was. Cheers!

See, this is an anecdote that's crying out for more information.

And, yeah, unlike Emily Gould I don't really see this as a problem -- it's just a bit of an unusual situation. At the end of the day, though, it's nice and flattering when people recognize me and want to chat.

What MattY forgot to mention is that after introducing themselves, most people ask if they can get their time back.

As for me, a customer wanted to have his picture taken with me due to some software I wrote. Let's see MattY top that.

MattL "I'm somehow not living up to the blog persona or something."

You aren't.

I'm not even sure what the hell that means.

Who's more famous? Author/blogger Matt Yglesias or author/blogger Cory Doctorow?

My guess is Cory. He's been blogging longer, been quoted in more places, been to more places, written op-eds in more places (I suspect) and is well known in sci-fi circles. And he's been blogging longer and BoingBoing is well known. And he's older.

Plus he can spell and use proper grammar, you know, not having a degree in philosophy and all.

This quasi-celebrity is more common than MY and Gould seem to think. People in local bands, academia, journalism, fine art or any other kind of job where you can become known and respected by people in general without having met them personally have basically the same experience (true, most of them don't get invted to CNN or Fox for time to time).

All MY needs to do to live up to the "blog persona" (a funny term, that) is wear a green hoodie from time to time.

If I ever see you around town, I was going to announce myself as Petey. I wouldn't go full on Petey and pepper spray you (I think mace is illegal in DC) but I guess per The Animal's comment, the Petey line's already been done.

Oh well, there's always Charles Lindberg.

Don't worry, it's not like you're Andrew or Aminder or something.

Er, what?

I read this blog daily with great enjoyment but I have no idea what Mr. Yglesias looks like, nor do I find it relevant.

If bloggers were obligated to post a photo with the text then this post would be incisive.

But they're not, so it isn't.

D'oh!

Does the "D'oh" mean that you managed to scroll down to the bottom of the front page and see his mug shot?


And I use the term "mug" advisedly, since he looks like some of the Hispanics I see in the Tenderloin here in San Francisco. So you'd wonder if you were going to be mugged if you saw him on the street.

And since he "mugs" everybody verbally on "The Table" videos, that would be a legitimate concern.

He might not punch you out, but you'd never get a word in edge-wise.


Comments closed June 07, 2008.

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