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So This is the New Year

23 Jun 2008 01:13 pm

Good Washington Post article takes a look at the failure of al-Hurra a U.S.-funded, Arabic-language television network that hasn't managed to attract any viewers:

According to critics, the U.S. government miscalculated in assuming that al-Hurra could repeat the success of Radio Free Europe during the Cold War, when information-starved listeners behind the Iron Curtain tuned in on their shortwave radios.

By contrast, "About 200 other stations beam Arabic-language programming to satellite dishes reaching even the poorest neighborhoods in the Middle East and North Africa. The BBC launched an Arabic-language news channel this year, and more rivals loom." Some of those channels are state-controlled and thus of limited value, but then again al-Hurra is state controlled as well, and the Arab dictatorships are generally not nearly as repressive as the Soviet Union was in terms of this kind of thing.

This is, however, indicative not only of the failure of one particular initiative, but of the Bush administration's broad inability to "get it" with regard to the US and the Arab world, a problem in which they've been joined by many other actors and institutions. The upshot of it all is that though the Arab world has many problems, it's just not a situation like Eastern Europe. Most Eastern Europeans regarded their governments as not only repressive, but as puppets of a Moscow-based Russian empire and many were willing to embrace the idea of US-assisted liberation. A lot of Americans would like Arabs to see the geopolitics of the Greater Middle east in that way, but relatively few actually do. Insofar as the analogy stands up at all (which isn't very far), we're closer to playing the Soviet Union role -- acting as the guarantor of post-colonial successor regimes set up by the British Empire in the Gulf, and as the opponent of anti-imperialist regimes in Syria, Iran, and formerly Iraq.

Even once you understand the situation correctly, there's still a lot of questions to be debated about what's the best way to handle things. But the essential first step is to not let our picture of the situation be clouded by wishful thinking or a weird kind of nostalgia and al-Hurra reflects both.

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Comments (14)

Bush doesn't "get it" when it comes to much of anything, does he? Why in the hell is he said to be the guy you'd want to sit and have beer with when he doesn't drink? Talk about false advertising. Phyllis Schafly isn't tagged the girl you'd want to get drunk and screw. I can't see as either one would be much of a hoot after a few shots and a couple ludes.

Why in the hell is he said to be the guy you'd want to sit and have beer with when he doesn't drink?

Not sure where you live, Steve, but the right to live the Peter Principle is one of the three core entitlements of Mainstream Guy America. (The other two are a belief in the inherent superiority of the white Christian male and the right to cheap gas forever.)

There's a pretty good 60 Minutes piece on al-Hurra's problems as well:

http://www.cbsnews.com/stories/2008/06/19/60minutes/main4196477.shtml

I think we never really appreciated just how much the people of Eastern Europe hated the Russians. And they still do. In all my travels in Eastern Europe, I never once saw a Russian vodka served there. And they drink plenty of vodka, but they won't touch a Russian one.

RFE was staffed and run by refugees from the countries that they were broadcasting to. The station was intimately familiar not only with the current politics of interest to listeners, but also with the history, and culture (high and popular) of each country. And it was very careful not to be tagged as an American propaganda outfit, to the extent that American congressmen used to get pissed off that it was anti-American. (THe CIA actually protected RFE from the McCarthyites who wanted to make it a crude propaganda outlet.)

In an article from 2003 that discusses the idea of a radio station broadcasting to the Arab world, Freedom House describes RFE in a way that shows you how there's a right way to do this sort of thing, and a wrong way:

Radio Free Europe benefited immeasurably from its relative independence from the U.S. government and Congress. In its early years, the CIA shielded the station from the depredations of Joseph McCarthy and other anti-Communist primitives...

This semi-autonomous status enabled RFE to develop strategies that at times clashed with the objectives of American diplomacy...

Radio Free Europe derived much of its credibility from the popularity of its commentators...

http://www.freedomhouse.org/template.cfm?page=72&release=198

Way to work in a Death Cab for Cutie reference, Matt.

Your suggestion that realtionship between the industrial economies and the oil-rich gulf states being are more akin to the USSR's relationship with eastern Europe than USA's is spot on. Not that the analogy is especially close, but that it points out our blind spot so well.

I wouldn't be the first to observe that the Iranians are more susceptible to US cultural influences precisely because their repressive government isn't an American client. Is the Persian service fairing any better? There are probably too many other good alternatives on satellite to make old-style propaganda services attractive.

The other thing to remember is that the slant given by the bigtime arab satellite is already the version of the news US allies favor. Al Jazeera, with it's Qatari backing, has been catching critism (fair or not) for going soft on the Saudi's since their leaders kissed and made up. And of course, Al Arabiya is Saudi backed to begin with. Al Hurra is going to take on US allies in the region it's not giving anybody anything new. So those 200 choices do leave a space to cover things they won't get into, but those are the same things that the US-backed Al Hurra won't touch. If people want the US and Israel's version of arabic news they can just tune in to Saudi TV. There is a hole there for Freedom oriented news that jabs US allies as well as US enemies, but Al Hurra isn't about to fill it.

"I wouldn't be the first to observe that the Iranians are more susceptible to US cultural influences precisely because their repressive government isn't an American client."

No, you would not be the first, but it's a very important observation. While the Iranian government may be the most anti-American in the region, its people are the most pro-American (with the possible exception of Israel). And they already watch American TV on their illegal satellite dishes when they can. "Hide the satellite dish" is probably the most popular game they play with the police. But all that will change when we start dropping bombs on them. As hard as it is for conservatives to comprehend, people actually don't like having bombs dropped on them. Who'd have thought?

Incidentally, if the people in that video sound like Americans feebly trying to speak Arabic, it's because they are - it's a story about Arabic-language learners in Washington, DC. Presumably the actual reporters sound better than that.

"But the essential first step is to not let our picture of the situation be clouded by wishful thinking or a weird kind of nostalgia..."

Yeah, but then it wouldn't be the Bush 43 Administration!

Seriously, the problems with Al-Hurra perfectly encapsulate this Administration's approach to everything: especially stuff related to the Arab world. A major intiative founded on (ostensibly) well-meaning grounds; but foundering on 1) an ingrained inability/unwillingness to comprehend the local culture; 2) an ingrained self-absorbtion leading to and aggravating 1); 3) hideously bad management marked by incompetence, cronyism, and political meddling; 4) lavish funding with taxpayer money wasted and sloppily accounted-for; and 5) virtually NO serious inquiry into its effectiveness, either by the press or the government.

Sound like any other Bush initiatives we know?

Gee, you think it might be a bad idea to staff a network that's supposed to appeal to the Arab world with Lebanese Christians?

To Mike: Muslims Arabs generally don't have anything against Lebanese Christians, they're seen as Arab first and Christian second (and smoking hot too, from personal experience). I know you're gonna bring up the Lebanese Civil War, but that was a purely local matter, not a global jihad.

Anyway, based on what I've seen in Iran, the whole Eastern European model may be more applicable there, people DO actually listen to VOA, although that has lost out in the past few years, especially as the guys got older, the programming didn't change, and it essentially became a purely propaganda outfit, rather than an alternative to the repressive state news. And yeah, satellite channels beamed in by exiles in Los Angeles as well as the BBC definitely appeals more to people.

Before it occurs to somebody else: this must surely be the Last Hurra.


Comments closed July 07, 2008.

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