A Tradition of Surgery

Tim Fernholtz debunks my surge of "surge"es thesis, noting that "surge" was common in talk about politics back in 2004.

Comments

Whatever happened to the term "Plus-Up" that Bushco originally coined for the surge?

I guess they figured out that the marketing slogan of a multibillion dollar policy attached to an unpopular war shouldn't sound like a new soft drink.

Posted by LFC | July 16, 2008 2:28 PM

I guess they figured out that the marketing slogan of a multibillion dollar policy attached to an unpopular war shouldn't sound like a new soft drink.

Best to go with a 12 year old soft drink like Surge!

Posted by southpaw | July 16, 2008 3:01 PM

have to disagree with Matt's observation that people didn't use to say "surge" much, since one of the best parts of John Kerry's 2004 campaign was his late-primary surge

Huh?? "Late-primary surge"??? WTF???

Kerry clinched, and John Edwards conceeded on Super Tuesday - March 2, 2004 - at that point there were still 26 primaries/caucuses to be contested. I guess "late-primary" counts as anything after Iowa...

Posted by Ethel-To-Tilly | July 16, 2008 3:31 PM

Best to go with a 12 year old soft drink like Surge!

Remember Rondo? Their tagline was "slam it down fast!"

Posted by LFC | July 16, 2008 3:49 PM

So I guess this means surges don't always work.

Posted by themightypuck | July 16, 2008 10:09 PM