The Psychology of Fake Meat

I saw this photo the other day and thought to myself "that looks delicious, too bad it's vegan fake chicken . . . mmm I should go to the Eden Center and get banh mi sometime soon." But now via McMegan I learn that it may be all in my head:

The clever experiment went like this: a large group of people were given a "human values" test which seeks to measure fifty six different values (loyalty, ambition, social order, etc.) Then, the subjects were asked to rate a variety of sausages. People who scored high on "social authority" - they believed it was important to support people in power - tended to label the "vegetarian" sausage as inferior, even when the vegetarian sausage was actually from a cow. Likewise, people who scored low on "social power values" tended to score the vegan sausage much higher than the beef sausage, even when they were actually eating meat. Instead of judging the food product on its merits, they ended up preferring the product that more closely conformed to their value system. The scientists also conducted a similar experiment with Pepsi. Sure enough, people who fit the Pepsi demographic - they think having an "exciting life" is very important - always preferred Pepsi, even when they were actually drinking a generic cola.

Perhaps it's time to give vegan sausage a try.

Photo by Flickr user monkeyone used under a Creative Commons license

Comments

Any indication how much of this correlation remains if you control for gender?

Posted by Leo | July 29, 2008 2:47 PM

Some of those soy products can be tasty, but when it comes to sausage, scrapple, and bacon, nothin' beats the pig. (Beef sausage? Cut me a break. What kind of freakish experiment was this?)

Ever notice that there's little in the way of pork used for pet food? It's because every little bit of the pig is yummy ... well, assuming you season and mix it well enough. I'm not sure I could chow down on the unprocessed parts they put in sausage and scrapple, but a good grinder hides their origins just fine.

Posted by LFC | July 29, 2008 2:52 PM

Did they eat the sausage, or just look at it? Fake meat can sometimes be an edible fascimile, but if you're confusing with the real thing, then you need to start eating better meat.

Posted by too many steves | July 29, 2008 2:55 PM

Some of those soy products can be tasty, but when it comes to sausage, scrapple, and bacon, nothin' beats the pig.

Vegan sausage can be tasty when done right. And soy chorizo ("soyrizo") is the shit.

Posted by scythia | July 29, 2008 2:56 PM

The only thing worse than a hot dog is a fake hot dog.

Posted by shecky | July 29, 2008 2:57 PM

scythia:

You're almost right about soyrizo. It is shit.

The thing about a product like chorizo is that it's taste, which is used more as a flavoring for whatever else it cooked with, depends entirely on the fat rendered by cooking. Soyrizo has little fat to impart flavor on anything else. It's simply a meat-like spicy additive. And even the spices are not quite right.

Posted by shecky | July 29, 2008 3:12 PM

I've tried a ton of fake meat products, and some of them are pretty freaking good. You have to cook them right, however, or the texture is so off that even if it tastes right, you still aren't sure if it is good.

Posted by Cols714 | July 29, 2008 3:13 PM

Try Gimme Lean (both ground beef and sausage). My anti-veg father buys the sausage for himself. Also, Morningstar Meal Starters are great!

Posted by John McCain: More of the Same | July 29, 2008 3:15 PM

Trader Joe's has a mushroom-based !meatball that is damn tasty. I recently moved from a vegetarian household to a carnivorous one, and I still keep those around, just based on the yum factor.

Posted by NBarnes | July 29, 2008 3:19 PM

I still don't get any of you.

I think meat is disgusting regardless of its source or how it is cooked. Fake meat just confuses me. Why would I want to eat a facsimile of something I don't like?

Posted by Joseph F, | July 29, 2008 3:21 PM

Sure enough, people who fit the Pepsi demographic - they think having an "exciting life" is very important - always preferred Pepsi, even when they were actually drinking a generic cola.

Kinda like people who want smaller government voting Republican ...
.

Posted by Grand Moff Texan | July 29, 2008 3:23 PM

Matt:

Another plus to Eden Center, Jewish guys like you and me can feel tall there.

Posted by Aaron S. | July 29, 2008 3:24 PM

I still don't get any of you.

I think meat is disgusting regardless of its source or how it is cooked. Fake meat just confuses me. Why would I want to eat a facsimile of something I don't like?

Posted by Joseph F, | July 29, 2008 3:24 PM

Though they used to be less than tasty, meat analogs are getting better all the time. Try a Tofurky sausage, for example. Fantastic. But more than just good on our taste buds, these products are better for our bodies (the vegan versions have no cholesterol) and they help save millions of animals from needless suffering every year.

Posted by Mark Hawthorne | July 29, 2008 3:26 PM

Tofurkey brand Sweet Italian sausages are great, especially if you cut them into slices and saute them a little to put on top of pasta.

I think this study goes a long way toward explaining the vituperativeness of debates between veggies and carnivores. In my experience, there's an awful lot of meat eaters who are simply offended by the mere existence of someone who doesn't share their food preferences.

Posted by Loneoak | July 29, 2008 3:26 PM

This is just hard for me to accept.Or I should say, it is hard for me to accept that I would react in such a manner.

I would love to see or really taste the sausages in this test. Absolute ravenous hunger is the only thing that has ever made me think fake meat was good.

I am sure some people do this though.

Posted by cheflovesbeer | July 29, 2008 3:28 PM

So controlling for that, did people actually like the vegan sausage as much as the real thing? My impression of vegan sausage stuff is that they get the taste right but the texture is too grainy, and they tend to fall apart.

Posted by Anonymous | July 29, 2008 3:30 PM

I'm not offended at all by your food preferences, loneoak. I'm just very, very skeptical that a non-vegetarian would think the taste of fake sausage is at all comparable to the taste of decent, real sausage. I've had that tofurkey stuff, and while it's edible, if you think it's "excellent," you really need to look for some better Italian sausage.

Posted by too many steves | July 29, 2008 3:32 PM

...McMegan? You mean Megan McArdle?

Posted by guy | July 29, 2008 3:33 PM

I think Matt needs to find vegan sausage in a meat-labeled package.

Posted by American Citizen | July 29, 2008 3:34 PM

"I think meat is disgusting regardless of its source or how it is cooked. Fake meat just confuses me. Why would I want to eat a facsimile of something I don't like?" -- Joseph F.

Joseph F.,

If might interest you to know the original post (much like the world or, for that matter, fake meat) wasn't meant directly (or only) for you.

Likewise, you may be surprised to learn, when the sun rises tomorrow it won't be just be so you, Joseph F., will have additional warmth on your back as you shove your head still further up your own ass.

Most humans like meat. The post and fake-meat are thus addressing industries, tastes and moral dilemmas that confront some of the other eight billion (non-Joseph F.) people on earth. Go figure.

Posted by just another guy who isn't Joe F. | July 29, 2008 3:36 PM

"Perhaps it's time to give vegan sausage a try."

Or perhaps it's time for Matthew to admit to himself that his political instincts are bizarrely royalist.

Posted by Petey | July 29, 2008 3:43 PM

I think American Citizen is right.

I remember a German friend buying a pack of vegi dogs.He thought he was buying typical American hot dogs. He was shocked. What is this wegi dog? he said. It was much funnier with his German accent.

Posted by cheflovesbeer | July 29, 2008 3:44 PM

Or perhaps it's time for Matthew to admit to himself that his political instincts are bizarrely royalist.

LOL!

Petey, this is the first time you've worked in a trust fund reference in sequitur! Well done!

Posted by scythia | July 29, 2008 3:47 PM

This bit makes me think it's all bogus:

"The scientists also conducted a similar experiment with Pepsi. Sure enough, people who fit the Pepsi demographic - they think having an "exciting life" is very important - always preferred Pepsi, even when they were actually drinking a generic cola."

I'm sorry, but I can't believe the testing was honest. For those of you who actually like cola and drink it fairly regularly, try drinking generic cola. You can't. It is absolutely horrible.

That last factoid kills their credibility. It's like an astronomer saying that Pluto shouldn't be a planet because he looked through his telescope and saw that it was really Mickey Mouse's dog. It's just farsically unbelievable.

Posted by Njorl | July 29, 2008 3:52 PM

I haven't had read meat in quite a long time, so take this for what it's worth, but this study doesn't surprise me at all. Not-meat products are every bit as tasty as their meat counterparts, and tastier if you're not fond of gristle and stringy, tough tissue found in some of the bad cuts of meat. (Try Quorn--more flavorful and tender than chicken, according to most people I've given it to.)

I'm convinced people love meat because they think they should. Being at the top of the food chain is somehow tied to self-worth for a lot of people (mostly guys).

Posted by KathyF | July 29, 2008 3:55 PM

The Pepsi demographic is people who think having an exciting life is important?

Posted by bill | July 29, 2008 4:02 PM

The Pepsi demographic is people who think having an exciting life is important?

Long story, operative word there being "think." I could be wrong on this, but I believe David Foster Wallace touched on this phenomenon in his essay "E Unibus Pluram: Television and U.S. Fiction," which unfortunately doesn't appear to be free online.

But it's well worth a read if you can find it, even if I'm misremembering this specific reference.

Posted by scythia | July 29, 2008 4:11 PM

I've been vegan for over six years. It took me a little while to get over my attachment to cheese, but everything else was easy. It was a state of mind. Cheese perhaps was an addiction that could not be satisfied with any vegan analogue. Over time, though, our perceptions and taste buds shift, and I do not miss cheese at all. Some would ask why they would ever want to get over cheese, but my food preferences do not morally outweigh the interests nonhuman animals have in not being used as commodities.

Now that I'm adjusted to eating the way I do, I can hardly fathom how I ate animal products for nearly 30 years.

Posted by Eric Prescott | July 29, 2008 4:26 PM

I love all sorts of fake meat, but I don't think of it as fake meat, I think of it as food. If I want something that taste like chicken, I eat chicken. On the the other hand I enjoy a number of fake chicken products because I think they taste good not becuase I think they taste anything like chicken.

I bet for most people who like meat, there is some meat subsitute out there they would think is tasty, but it wouldn't actually serve as a subsitute for meat.

Posted by nathaniel | July 29, 2008 4:30 PM

Mark Hawthorne:

What makes you think millions of animals suffer needlessly every year? I can tell you, any animal that suffers to fill my belly isn't doing so needlessly.

I do have to agree with some of the other posters. Vegan food isn't necessarily bad. But fake meat is, well, fake. And tastes like it.

Posted by shecky | July 29, 2008 4:37 PM

KathyF said... I'm convinced people love meat because they think they should. Being at the top of the food chain is somehow tied to self-worth for a lot of people (mostly guys).

This is a throwback to the last post about beer. Some people who don't enjoy a certain food/beverage feel the need to infer that everybody else's tastes are identical to theirs, so there's some low brow reason they enjoy it.

KathyF, I enjoy meat and fish. Soy bacon does not stack up to the real thing in taste or texture. I enjoy steak. I enjoy chicken. I REALLY enjoy seafood, and am convinced that no soy product in my lifetime will ever take the place of good raw oysters, scallops, shrimp, or the delicate wonderfulness of any number of species of fish. (Fresh Wahoo is to die for!)

I have also had vegetarian dishes I enjoy. Mushrooms are fantastic. I enjoy pasta, polenta, quinoa, couscous, and vegetables, but none of these are a substitute for meat.

BTW, the "mostly guys" sneer sounds a bit bitter.

Posted by LFC | July 29, 2008 4:40 PM

Eric, I have a serious question. As a vegan, do you eat honey? It's an animal product, and yet, the bees produce it on their own, and I don't know if beekeeping is considered exploitative the way dairy farming is. (Also, they're bugs.) I only know a couple of vegans, and both of them said something like: "dear god, I hadn't even considered honey. I guess I shouldn't eat it?"

Posted by too many steves | July 29, 2008 4:41 PM

I eat bees. They are the bee's knees. And thorax.

Posted by joejoejoe | July 29, 2008 4:50 PM

I've been vegan for over six years.

Eric, to me, being vegan is taking a good thing (eat more fruits, vegetables, and whole grains, cut back on meat portions and fatty meats) to its illogical conclusion. I have known one long-term vegan, and she was bent over like an old tree by the time she was 60 from osteoporosis. By avoiding dairy and even the dead shells of mollusks, calcium is difficult to come by at the levels that post-menopausal women (and I imagine children) should have. Not impossible, but difficult.

The flip side is the Atkin's diet. Nobody will ever convince me that you have to be less aware of how much bacon you consume than how many apples.

Posted by LFC | July 29, 2008 4:53 PM

too many steves asked... As a vegan, do you eat honey?

I thought that was an interesting question, so I did some searching. Most (but not all) seem to go to the original definition of vegan by one Donald Watson in 1944:

Veganism is a way of living which excludes all forms of exploitation of, and cruelty to, the animal kingdom, and includes a reverence for life. It applies to the practice of living on the products of the plant kingdom to the exclusion of flesh, fish, fowl, eggs, honey, animal milk and its derivatives, and encourages the use of alternatives for all commodities derived wholly or in part from animals.

Another site says:

The honey that bees produce is stored in their hives for their own purposes. When humans remove honey from the hive, they take something that is not rightfully theirs.

Although the issue of honey is not deemed the most pressing concern of many vegans, honey is nevertheless considered an animal product. Because there are numerous alternatives to honey, from a vegan perspective there is no justifiable rationale for using it. Furthermore, the vegan position on honey is definitive. Honey was prohibited for use by vegans according to the 1944 manifesto of the British Vegan Society (veganism's founding organization), a position consistent with the requirement for full (vegan) membership in the American Vegan Society since its inception in 1960.

And one more...

Vegans are among the most likely consumers to seek out products that claim to be free of animal ingredients. Honey, along with all other animal derived ingredients, has always been excluded from the vegan lifestyle.

BUT, a few sites called it a toss-up. Here's one, as an example:

Is honey vegan? Again, it depends on one's definition of vegan. Insects are animals, and so insect products, such as honey and silk, are not traditionally considered vegan. Many vegans, however, are not opposed to using insect products, because they do not believe insects are conscious of pain. Moreover, even if insects were conscious of pain, it's not clear that the production of honey involves any more pain for insects than the production of most vegetables, since the harvesting and transportation of all vegetables involves many 'collateral' insect deaths. The question remains a matter of scientific debate and personal choice.

So I guess, like many movements, veganism isn't necessarily 100% in agreement on every issue.

Posted by LFC | July 29, 2008 5:07 PM

Field Roast!! It is not fake meat it is real meat but it is vegan!!! It is made from wheat with real food, and no animals. Delicious!

Posted by jr | July 29, 2008 5:10 PM

Just for the record, a friend of mine introduced me to veggie bacon burgers (real bacon on a fake meat patty.) Turned out it's *extremely* tasty!

I think one big problem is the whole "imitation" part. For instance "imitation crab" kind of sucks. On the other hand "real fish cake" is pretty good, especially in recipes that actually call for it.

Same, even, with carob -- worst. chocolate. substitute. ever. Not bad as an ingredient in, say, savory dishes where you're not trying to fake something else.

There are a lot of other areas besides food where this principle applies.

figleaf

Posted by figleaf | July 29, 2008 5:11 PM

As a long-time vegetarian, let me say three things.

1) Most fake meat products aren't very good. They exist mostly as a transitional thing - you decide to eat me, but don't know how to replace it - fake meat steps in. You learn how to cook, and realize that beans, to say nothing of straight-up tofu and seitan, are better.

2) Fake meat products have gotten *much* better even over the last few years. Some are actually pretty decent.

3) Some of the fake sausages are actually good. Gimme Lean, fried in olive oil, is the best.

LFC - You're making a problematic connection. I haven't read the relevant literature massively or anything, but note that in countries which consume almost *no* dairy (e.g., Japan), osteoperosis rates aren't higher than they are here (google osteoperosis and Japan for a quick refresher). The whole calcium issue is really very complex, despite whatever the dairy lobby says. BTW, I'm not a vegan, and have no horse in this particular race.

Which doesn't make your friend's condition any less tragic - but attributing it to veganism is most likely a mistake.

Posted by Harvey Lobster | July 29, 2008 5:11 PM

The honey that bees produce is stored in their hives for their own purposes. When humans remove honey from the hive, they take something that is not rightfully theirs.

And when bees carry nectar from flowers to make honey, they too are taking something that is "not rightfully theirs".

Likewise when humans take fruits, stems, leaves, roots, etc from plants...

And when fruitarians take fruit that has fallen to the ground, they are robbing that environment of the opportunity to receive and depriving that plant of some of its offpring....

And on and on and on.

Veganism is a choice. And on the merits of abstaining from factory-farmed meat and minimizing the infliction of physical pain, they've got a point. But it's just another way of getting nutrients from the Earth. And it's not a very efficient one, at that...

Posted by tinisoli | July 29, 2008 5:17 PM

I think meat is disgusting regardless of its source or how it is cooked. Fake meat just confuses me. Why would I want to eat a facsimile of something I don't like?

I've given up eating animals in the last year for ethical/moral and environmental reasons. But I sure as hell didn't give up meat because I didn't like the taste.

Posted by McKingford | July 29, 2008 5:28 PM

I'm bi-vegetarian. I know a lot of vegetarians and we tend to like the same films.

Posted by Jane | July 29, 2008 5:38 PM

Vegan sausage is like laws--its better not to see them being made . . .

Posted by rea | July 29, 2008 5:50 PM

Harvey Lobster said... I haven't read the relevant literature massively or anything, but note that in countries which consume almost *no* dairy (e.g., Japan), osteoperosis rates aren't higher than they are here (google osteoperosis and Japan for a quick refresher).

I never meant to infer that dairy was the only way to get enough calcium. Japan may not have issues because the Japanese ingest large amounts of seafood, and there is calcium in seafood, especially when eaten whole like sardines. If you are willing to take calcium supplements made of oyster shell, you could probably pretty easily skip dairy altogether.

I'm bi-vegetarian. I know a lot of vegetarians and we tend to like the same films.

Jane, you get serious extra points for quoting a fantastic line out of one of my favorite episodes. "Maaaaah. Maaaaah. Maaaa-ma. If you like animals, you'll LOVE lamb."

Posted by LFC | July 29, 2008 5:54 PM

LFC,

Many green leafy vegetables have quite a lot of calcium too. Moringa Oleifera has very high levels- 200 g of moringa leaves has more calcium than you need in a day.

Posted by Hector | July 29, 2008 6:26 PM

Two points re: Japan.
1: Younger people drink a lot more milk than you think (it has part of school lunches for some time).
2: Old people are generally far more bent over there than here.(though I wouldn't claim to know why).

Posted by hlem | July 29, 2008 6:56 PM

I'm a meat eater who also has a freezer full of Boca Burgers and Quorn patties, because when you just want a sandwhich, they are perfectly adequate substitutes.

Here's an honest question. Given all the flavoring and processing that a lot of fast food undergoes, would anyone actually notice if McDonald's basic hamburgers or Taco Bell's "ground beef" were replaced with veggie substitutes? I could be convinced on the hamburgers, but the Taco Bell beef is completely unrecognizable as such.

I know the "McLean" failed, but that was because they billed it as fake, and all kinds of psychological biases crept in. If they silently switched tommorow, I make the strong hypothesis that almost no one would notice.

(note, I'm specifically referring to lame burgers like a standard 99 cent McDonald's burger. I wouldn't claim that, for instance, a Carl's Junior 6$ burger would be able to weather the switch).

Posted by skippy | July 30, 2008 12:21 AM

Here's a little challenge for those of you in the US: Go to Burger King, and order a BK Veggie. With fries--you'll be able to afford the calories and fat since you're eating no meat.

I doubt you can honestly say it's not good.

(Note: If you're in Britain and you order a veggie burger, I cannot vouch for your results. Unless you go to Nandos.)

Posted by KathyF | July 30, 2008 2:34 AM

real bacon on a fake meat patty

I did this one year when I had given up beef for Lent. Man, a few weeks in I was REALLY craving the cow meat.

Posted by Adam Villani | July 30, 2008 3:07 AM

@ Aaron S.

If a racist stereotype falls in a comment post and nobody hears it, is it still offensive?

I must be the only Asian person reading Matt's blog, by the way, coz I thought your little joke was the unfunniest.

And seriously, is the "Asians are short" meme still relevant when the world's arguably most famous Asian man is 7'6"?

Posted by Keith | July 30, 2008 9:22 AM

It would be interesting to see the results of a blind tasting using the same products and a control group. It might be that they used sorry sausage and the only thing that distinguished one from the other was the subjective agreement with "values".

Posted by central texas | July 30, 2008 11:15 AM

I've been a vegetarian for twenty years. I don't like the taste of meat and therefore don't like substitute meat products.

That said, I do eat homemade veggie burgers, NOT because they taste like meat, but because they are yummy on their own and they satisfy the same kind of craving that a burger or any sandwich on a bun does.

The less a commercially made veggie burger tastes like meat, the more I like it as long as it is flavorful. Cannot stand bocaburgers et all.

Posted by cnnr | July 30, 2008 1:37 PM

Let's face it, Joseph has a point. The concept of meat replacements puzzles me a little, too. You wanna eat meat, eat meat. Most fake meat products ARE appalling (and loaded with salt, too). I think the better/newer ones are basically more of a nice new way of delivering grain and veggie goodness than they are about 'faking' meat. The argument changes somewhat for people who need to abstain from meat consumption for medical reasons and not because they want to--but even for them, a soy isolate hot dog chock full of sodium is hardly a healthful substitute.

Posted by hlb | July 31, 2008 2:37 PM

Hi,
I've been vegan for many many years. Went vegan cold turkey. Can't walk near the deli aisle in the supermarket.
Lover Trader joe's Vegan meatballs, vegan boca burgers, AND some veggie hotdogs are excellent.

Since I was about 11 years old, ham started reminding me of what my thigh might look like if someone cut it off and put it on a plate. Since then, very little meat until I was on my own.

If you all just knew about the crap animals are injected with to 'plump' them up and make them more lucrative, if you knew how filthy and dirty the animals are when killed and gutted, if only you knew, I think you might think again about eating it.

Cheers!

Posted by Syble | August 6, 2008 5:10 PM

There's a lot to be said about how does one go about weaning oneself off of meat? Why isn't there a campaign to simply REDUCE the amount of meat that is being consumed instead? Most meat-eaters would find it difficult to automatically shut off their taste for blood.

Although animals still get slaughtered, we must do all we can to begin to reduce those sad statistics. For example, limit chicken intake by eating only one leg and doubling up on the mashed potatoes or veggies, bread, etc, keeping in the back of the mind that eventually the chicken leg will be replaced by something more meaningful and sustainable.

I was addicted to fast food for years and even after I learned about the horrific conditions that animals endure, and even after I needed to eat better to preserve my fragile health, I STILL struggled to deal with my problem. I'm still not perfect, far from it, but I've come a long ways from where I began.

In my mind, the concept of creating a support group for those of us who are addicted to Coca-Cola (Coca-Cola Anonymous, hypothetically speaking) is not such a radical one.

Posted by Martha Perez | August 7, 2008 2:30 AM

There's a lot to be said about how does one go about weaning oneself off of meat? Why isn't there a campaign to simply REDUCE the amount of meat that is being consumed instead? Most meat-eaters would find it difficult to automatically shut off their taste for blood.

Although animals still get slaughtered, we must do all we can to begin to reduce those sad statistics. For example, limit chicken intake by eating only one leg and doubling up on the mashed potatoes or veggies, bread, etc, keeping in the back of the mind that eventually the chicken leg will be replaced by something more meaningful and sustainable.

I was addicted to fast food for years and even after I learned about the horrific conditions that animals endure, and even after I needed to eat better to preserve my fragile health, I STILL struggled to deal with my problem. I'm still not perfect, far from it, but I've come a long ways from where I began.

In my mind, the concept of creating a support group for those of us who are addicted to Coca-Cola (Coca-Cola Anonymous, hypothetically speaking) is not such a radical one.

Posted by Martha Perez | August 7, 2008 2:30 AM

There's a lot to be said about how does one go about weaning oneself off of meat? Why isn't there a campaign to simply REDUCE the amount of meat that is being consumed instead? Most meat-eaters would find it difficult to automatically shut off their taste for blood.

Although animals still get slaughtered, we must do all we can to begin to reduce those sad statistics. For example, limit chicken intake by eating only one leg and doubling up on the mashed potatoes or veggies, bread, etc, keeping in the back of the mind that eventually the chicken leg will be replaced by something more meaningful and sustainable.

I was addicted to fast food for years and even after I learned about the horrific conditions that animals endure, and even after I needed to eat better to preserve my fragile health, I STILL struggled to deal with my problem. I'm still not perfect, far from it, but I've come a long ways from where I began.

In my mind, the concept of creating a support group for those of us who are addicted to Coca-Cola (Coca-Cola Anonymous, hypothetically speaking) is not such a radical one.

Posted by Martha Perez | August 7, 2008 2:32 AM

The thing about fake meat is this: most of the flavor of meat comes from the spices, and those are mostly plants: chillies, pepper, garlic, onion. If you want to eat "real meat," try eating it without the spices added. Yuck!

So, if we eat fake meat, we can have the same delicious spices, and none of our fellow animals had to die to give our taste buds some momentary pleasure. True, fake meat isn't always the taste equal of the animal flesh version, but things are getting better. Eat it with a couple beers. Sure to improve the taste! oink oink

Posted by George Mango | August 7, 2008 4:51 AM